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Digital Strategy Services – Writopedia (KPI-Driven & Data-Led)

With advanced capabilities in SEO, on‑page/off‑page optimization, brand voice development, trend‑hacking, and storytelling in every format, Writopedia’s content mix is modern and effective.

Services Overview — At a Glance

Writopedia’s 360° Digital Strategy Approach

Step 1. Market & Competitor Audit

  • We start with a digital strategy audit to assess your current footprint, competitors, and market opportunities.
     

  • From mobile-first markets in India to compliance-driven markets in Canada, our research builds the base for impactful campaigns.

Step 2. Business Goals & KPIs

  • Every plan is mapped to goal-driven campaigns aligned with your objectives, whether it’s driving lead generation in New Delhi or boosting online conversions in Toronto.
     

  • KPIs like CTR, CAC, and customer lifetime value keep strategies measurable and growth-focused.

Step 3. Omnichannel Integration

  • We unify your presence across web, mobile, social media, email, and e-commerce.
     

  • For audiences browsing on smartphones in Mumbai or shopping on Shopify in Vancouver, our omnichannel marketing approach delivers consistency and engagement at every touchpoint.
     

Step 4. Audience Insights & Data Intelligence

  • With data-led insights and real-time dashboards, we track audience behavior.
     

  • This ensures cost-efficient campaigns in Indian metros and strong customer retention across Canadian cities—turning raw data into actionable strategy.
     

Step 5. Performance Marketing Execution

  • Our performance marketing services include SEM, PPC, paid social, and retargeting.
     

  • From high-volume Google Ads in India to ROI-focused LinkedIn ads in Canada, we maximize your ROAS.
     

Step 6. UI/UX Design Services

  • Great experiences drive conversions.
     

  • We design mobile-first UI/UX for Indian users and bilingual accessible designs for Canadian audiences.
     

Step 7. Web & App Optimization

  • Full-stack web and app development that scales with your business.
     

  • Post-launch, we optimize for speed, SEO, localization, and responsiveness across global markets.

Step 8. Outreach Strategy – UGC & Influencers

  • We blend user-generated content, influencer outreach, and engagement campaigns to amplify trust.
     

  • From regional creators in India to thought leaders in Canada, we craft authentic connections.
     

Step 9. AI Automation for Smarter Campaigns

  • With AI automation, campaigns run faster, smarter, and more personalized.
     

  • From real-time optimization to predictive targeting, we make every touchpoint efficient. From Bengaluru or Montreal, we deliver AI-human stacking experiences that are efficient, adaptive, and scalable.
     

Step 10. Reporting, Insights & Scaling

  • Our KPI-driven reports highlight what works and how to scale.
     

  • Actionable insights help brands grow across local and global markets.

 The Writopedia Trust

With 12 years of proven expertise, Writopedia has served thousands of clients with consistent    quality that establishes trust, authority, and long-term partnerships.                             

With offices across India and Canada, we’ve been a trusted digital and content partner for top    companies like DoorDash, VMWare, VCPP, ICICI Bank, Paisa Bazaar, Decathlon, and many more.         

With a track record of delivering impactful digital strategies, we stand as a trusted partner for growth and innovation.

Short Process Summary

  1.  Discover → audit + goal mapping
     

  2.  Plan → keyword & channel roadmap
     

  3.  Design & Develop → UI/UX + web/app build
     

  4.  Activate → content, ads, influencer & UGC rollout
     

  5.  Optimize → analytics-led refinements
     

  6.  Scale → grow based on KPI-driven wins

 Frequently Asked Questions

What are digital strategy services?

 Digital strategy services help businesses deliver goal-focused online campaigns—integrating channels, design, outreach, and measurable      KPIs to drive growth.

Why choose an omnichannel strategy?

 Omnichannel strategy unifies messaging across web, app, social, and email—creating seamless user journeys and improving brand   recognition and conversions.

What is a performance marketing agency in India and Canada?

 A performance marketing agency in India or Canada specializes in ROI-driven campaigns like SEO, PPC and paid social, optimizing metrics such as CAC, CLV, and conversion rate.

How important is UI/UX design for digital campaigns?

 UI/UX design services ensure user-centric, mobile-first experiences that significantly improve engagement, lower bounce rates, and increase conversions.

Does Writopedia develop web and mobile apps too?

 Yes—Writopedia offers full-stack web and app development (PWA, native Android/iOS), with continuous optimization for speed, UX, SEO, and performance.

How does influencer outreach add value?

 Influencer outreach (UGC, micro-influencers, branded engagement) builds social proof, boosts shareability, and increases authentic audience trust.

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